ÀÛ¼ºÀÏ : 20-11-05 20:38
[½Å±ÔÀÚ·á] ÄíÆÎ ¸¶ÄÉÆà 4P,SWOT,STP ºÐ¼®
±Û¾´ÀÌ :
ÆÇ°í¾Æ¼º
Á¶È¸ : 71
ÄíÆÎ ¸¶ÄÉÆà 4P,SWOT,STP ºÐ¼®
ÄíÆÎ.hwp
ÇØ´ç ÀÚ·á´Â ÇØÇÇ·¹Æ÷Æ®¿¡¼ À¯·á°áÁ¦ ÈÄ ¿¶÷ÀÌ °¡´ÉÇÕ´Ï´Ù.
ºÐ·® : 8 ÆäÀÌÁö /hwp ÆÄÀÏ
¼³¸í : ÄíÆÎ ¸¶ÄÉÆà 4P,SWOT,STP ºÐ¼® ·¹Æ÷Æ®ÀÔ´Ï´Ù.
ÄíÆÎ ¸¶ÄÉÆÃÀü·«¿¡ °üÇؼ± ÀÌ ·¹Æ÷Æ®Çϳª¸é ÃæºÐÇÕ´Ï´Ù
1. ÄíÆÎ Coupang ±â¾÷¼Ò°³
2. ¼Ò¼ÈÄ¿¸Ó½ºÀÇ °³³ä
3. ÄíÆÎ SWOTºÐ¼®
(1) Strength (°Á¡)
(2) Weakness (¾àÁ¡)
(3) Opportunity (±âȸ)
(4) Threat (À§Çù)
4. ÄíÆÎ STPºÐ¼®
(1) Segmentation + Targeting
(2) Positioning
5. ÄíÆÎ ¸¶ÄÉÆà 4PÀü·«
(1) Product
(2) Price
(3) Place
(4) Promotion
Ãâó :
ÇØÇÇ·¹Æ÷Æ® ÀÚ·á½Ç
Àüü
½Å±ÔÀÚ·á
°øÁö»çÇ×
Ŭ·´½ºÅ丮
Àλ糪´©±â
ÀÚÀ¯°Ô½ÃÆÇ
°¶·¯¸®
½Å±ÔÀÚ·á
Total 19,829
¹øÈ£
Á¦ ¸ñ
±Û¾´ÀÌ
³¯Â¥
Á¶È¸
19829
[
½Å±ÔÀÚ·á
]
¸¸0¼¼ 4¿ù °üÂûÀÏÁö 3¸í ºÐ·®ÀÔ´Ï´Ù.
ÆÇ°í¾Æ¼º
24-04-18
0
19828
[
½Å±ÔÀÚ·á
]
¿µÀ¯¾Æ °üÂû±â·Ï ÀÏÁö ¸¸ 3¼¼
ÆÇ°í¾Æ¼º
24-04-18
0
19827
[
½Å±ÔÀÚ·á
]
¸¸3¼¼ 4¿ù °üÂûÀÏÁö 15¸íºÐ·®ÀÔ´Ï´Ù(¾Æµ¿°üÂûÀÏÁö °Ãß)
ÆÇ°í¾Æ¼º
24-04-18
0
19826
[
½Å±ÔÀÚ·á
]
»çȸº¹ÁöÇöÀå½Ç½À - Áö¿ª¾Æµ¿¼¾ÅÍ »çȸº¹ÁöÇöÀå½Ç½À ÃÖÁ¾ÇÕº»[±â...
ÆÇ°í¾Æ¼º
24-04-18
0
19825
[
½Å±ÔÀÚ·á
]
¿µ¾Æ°üÂû±â·ÏÀÏÁö 3-5¿ù ¸¸ 2¼¼
ÆÇ°í¾Æ¼º
24-04-18
0
19824
[
½Å±ÔÀÚ·á
]
1Çб⠿µ¾Æ ºÎ¸ð »ó´ãÀÏÁö ¸¸1¼¼ 5¸í
ÆÇ°í¾Æ¼º
24-04-17
3
19823
[
½Å±ÔÀÚ·á
]
¸¸1¼¼ 1³â 1Çбâ 1Çб⠺θð »ó´ãÀÏÁö 19ÆäÀÌÁö
ÆÇ°í¾Æ¼º
24-04-17
0
19822
[
½Å±ÔÀÚ·á
]
¸¸1¼¼ 5¸í 1³âÄ¡ ºÎ¸ð »ó´ãÀÏÁö 10ÆäÀÌÁö
ÆÇ°í¾Æ¼º
24-04-17
0
19821
[
½Å±ÔÀÚ·á
]
¸¸0¼¼¹Ý 1³â ¹ß´ÞÆò°¡ ¹× 1,2Çбâ ÃÑÆò (Ç¥Áغ¸À°°úÁ¤ ¹ß´ÞÆò°¡)
ÆÇ°í¾Æ¼º
24-04-17
0
19820
[
½Å±ÔÀÚ·á
]
1Çб⠺θð»ó´ãÀÏÁö ¸¸ 2¼¼ 11¸í
ÆÇ°í¾Æ¼º
24-04-17
0
19819
[
½Å±ÔÀÚ·á
]
3¿ù~2¿ù 1³â ¸¸1¼¼ ºÎ¸ð»ó´ãÀÏÁö,°³º°¸é´ãÀÏÁö
ÆÇ°í¾Æ¼º
24-04-16
0
19818
[
½Å±ÔÀÚ·á
]
¸¸0¼¼ 1Çб⠺θð»ó´ãÀÏÁö,°³º°¸é´ãÀÏÁö 5¸í
ÆÇ°í¾Æ¼º
24-04-16
0
19817
[
½Å±ÔÀÚ·á
]
Àå·ÊÁöµµ»ç °¡À̵å2
ÆÇ°í¾Æ¼º
24-04-16
0
19816
[
½Å±ÔÀÚ·á
]
À¯¾Æ ½ÅÀÔ¿ø¾ÆÀûÀÀÀÏÁö
ÆÇ°í¾Æ¼º
24-04-16
0
19815
[
½Å±ÔÀÚ·á
]
2024³â 1Çб⠹æ¼ÛÅë½Å´ë Áß°£°úÁ¦¹° Çѱ¹»çÀÇÀÌÇØ)±¸¼®±â½Ã´ë¿Í...
ÆÇ°í¾Æ¼º
24-04-15
0
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5
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